Campaigns & Content
One idea in, every channel out: the poster, the vertical film, the product in 3D, the sound and the slogan of one campaign.
Plug a channel into the cassette and the campaign answers it: the poster flies out and hangs, the vertical film rolls down and plays, the product rises in 3D, the speaker plays the sound, the slogan locks into place. Change the cassette and the whole machine changes — its palette, its materials, the way it moves, every result.
Three campaigns, three machines
SHIFT soda — “Gravity is cancelled”. A can inside a floating drop; the drop crosses a city crossroads and takes taxis, umbrellas and pigeons up with it. Weightless: the cables float and the letters lift off.
KNOT sneakers — “The city laced up”. Laces turn into roads, stairs and a rollercoaster, and a tiny bus rides one of them. Elastic: the plugs snap in and spring back.
FORMA perfume — “Scent took shape”. A glass ribbon pours out of the bottle and folds into flowers, chrome butterflies and a bow. Fluid: everything moves slowly, as if under water.
The same product in every channel
The product came first, cut out. Every channel took it as its reference, so the can, the shoe and the bottle are the same in the cassette, on the poster, in the film and in 3D.
The product, the poster, the film’s first frame and the 3D sculpture — GPT Image 2.5, every picture an edit with the product as its reference.
The vertical films — Kling v3.0 Pro from that first frame: ten seconds, 1080p.
The 3D products — TRELLIS.2 from the sculpture picture.
The sound — the score by Lyria 3, the signature sound by ElevenLabs Sound Effects, the voice by Gemini TTS; the line under each slogan by the text model.
One idea, one board
In Pipeline the idea is a card on a board. Wire it into the generators — text, pictures, background removal, video, 3D, music, voice, sound effects — and run them together. Change the idea, run the board again, and the whole campaign follows it.